NEA Current Affairs Magazine Research - UK tribes

 

My Ideal Audience Member is someone who:

• shares ideas and sets an agenda
• is attuned to global trends
• passionate about social change
• aspirational and dedicated to diverse causes such as racial equality, feminism, the environment, etc.
• perhaps are vegetarian or vegan, or they care about animal welfare.
• their fashion might be edgy, including graphic tees, Dr Martens/Vans, with ripped jeans/funky trousers - anything that does not quite conform to social norms.
• has an eclectic music taste, from screamo to classical, so a lot of different things and topics capture their interest.

My magazine will attract my perfect audience member, as my topics will be relevant; they will engage on changes across various fields, such as veganism, feminism/sexism. The Leading Edge tribes include younger generations such as Generation Z, and perhaps some Millennials, as typically, these are the people who are protesting and are on the front lines of fighting inequality.

Ideal Audience Member Mood Board